eCola fires the next shot in the soda war with a blimp

LCN Business Wire · Published 5 Nov, 05:47 UTC

eCola rose 3.1%; Sprunk fell 1.2%.

eCola launched a city-wide campaign featuring a blimp.

Markets reacted: eCola up 3.1%, Sprunk down 1.2% on the LCN.

Market impact on the LCN: eCola (ECL) +3.1%, Sprunk (SPU) -1.2%

eCola fires the next shot in the soda war with a blimp