eCola fires the next shot in the soda war with a 40-foot inflatable can

LCN Business Wire · Published 5 Nov, 00:23 UTC

eCola rose 3.3%; Sprunk fell 1.3%.

eCola launched a city-wide campaign featuring a 40-foot inflatable can.

Markets reacted: eCola up 3.3%, Sprunk down 1.3% on the LCN.

Market impact on the LCN: eCola (ECL) +3.3%, Sprunk (SPU) -1.3%

eCola fires the next shot in the soda war with a 40-foot inflatable can