eCola fires the next shot in the soda war with a jingle nobody can forget

LCN Business Wire · Published 5 Nov, 03:11 UTC

eCola rose 3.2%; Sprunk fell 2.4%.

eCola launched a city-wide campaign featuring a jingle nobody can forget.

Markets reacted: eCola up 3.2%, Sprunk down 2.4% on the LCN.

Market impact on the LCN: eCola (ECL) +3.2%, Sprunk (SPU) -2.4%

eCola fires the next shot in the soda war with a jingle nobody can forget